3. Ratmove
PROBLEM: Fly-tipping is one of the most severe littering problems across UK, with over 1,000 incidents reported each day in London.
INSIGHT
No individual can clean up a mountain of stinky bin bags.
IDEA
Public-shame local councils to do their part and sort out litter on their streets.
EXECUTION
Create an online property portal for rodents..
The landing page for Ratmove where you are able to report sightings in your local area
The Ratmove OOH
In addtion to the website, we will also have a faux property show on Tiktok to spotlight the filthiest submissions from the website.
“I’m here today in Bethnal Green reviewing one of the our most popular properties yet, a 10-rat open plan ground floor flat with the best street view you can imagine. Let’s take a look around.
And we’re starting with the master bedroom. There’s plenty of storage with easy access, as you can see… [pan across bin liners] This really speaks for itself.
There’s a lot to takeaway, [picks up leftover takeaway box] from basmati grain to chicken bones and… [passer by drops a slice of tomato out of their burger] fresh tomatoes. Thanks neighbour!
When it comes to nightlife, this hotspot is just a tail wag’s away from the pub. It’ll be raining vomit and vodka before you know it. I do love me a bin juice martini!
At just a smidge under £0, this hidden gem is not to be missed. Don’t worry about street cleaners, they avoid this area like the plague [wink].
Comment below your suggestions for our next review on RatMove.com. See you next time!”
“I’m here today in Bethnal Green reviewing one of the our most popular properties yet, a 10-rat open plan ground floor flat with the best street view you can imagine. Let’s take a look around.
And we’re starting with the master bedroom. There’s plenty of storage with easy access, as you can see… [pan across bin liners] This really speaks for itself.
There’s a lot to takeaway, [picks up leftover takeaway box] from basmati grain to chicken bones and… [passer by drops a slice of tomato out of their burger] fresh tomatoes. Thanks neighbour!
When it comes to nightlife, this hotspot is just a tail wag’s away from the pub. It’ll be raining vomit and vodka before you know it. I do love me a bin juice martini!
At just a smidge under £0, this hidden gem is not to be missed. Don’t worry about street cleaners, they avoid this area like the plague [wink].
Comment below your suggestions for our next review on RatMove.com. See you next time!”
