The Problem: Greggs is already pretty funny, but they have been taken over by brands with similar ironic appeal, like crocs. Collaborate with Greggs to take the world by storm.

The Insight: People love Greggs but hate cold pasties.

The Idea : Warm up the nations pasties. Greggs collaborate with Chillys to create the worlds first sausage roll heater.

As part of the roll out, we send Greggs black card holder, Stormzy his very own Blackcard Edition flask. We send it via the the slowest delvery service in the UK, but as the unboxing will demonstrate, still hot on arrival.