3. Donor ID
INSIGHT: Even if a loved one has opted in for organ donation, families, out of trauma often opt their loved ones out at the most crucial time.
IDEA: Introduce a new feature, Donor ID for donors to leave a final message to their families and prevent them from opting out.
EXECUTION: On national organ day we will launch Donor ID. This will be a partnership with apple to bring awareness to the utility of our new Donor ID function.
IDEA: Introduce a new feature, Donor ID for donors to leave a final message to their families and prevent them from opting out.
EXECUTION: On national organ day we will launch Donor ID. This will be a partnership with apple to bring awareness to the utility of our new Donor ID function.
The turtorial for the our new Donor ID feature
As part of the campaign we will partner with celebrities to highlight the organs that can be donated and the fact that donors can be of any age. The campaign will be championed by Selena Gomez who was the recipient of a kidney tranplant in 2017
The film and the campaign assets for the socials.
As part of the lauch we will have an in store activation at the apple store in Regents Street. This will be an interview with Selena Gomez about how life saving opting, and staying in can be.
This will also be live streamed on youtube.
