INSIGHT: Football stadiums up and down the country are hotspots for littering. Almost 30 tonnes of litter was collected after the Euro 2020 final. Much of this litter can be recycled and repurposed.
IDEA: Kits made from litter. We wan turn plastic bottles into limited edition kits.
EXECUTION: Incentivise football fans to stop littering through a partnership with Nike and Chelsea football club. Nike will make a collection of limited edition shirts made from the plastic bottles from games at Stamford bridge. The kits made from these recycled materials will be donated to underfunded local teams.
IDEA: Kits made from litter. We wan turn plastic bottles into limited edition kits.
EXECUTION: Incentivise football fans to stop littering through a partnership with Nike and Chelsea football club. Nike will make a collection of limited edition shirts made from the plastic bottles from games at Stamford bridge. The kits made from these recycled materials will be donated to underfunded local teams.
Our machine that takes the bottles and turns them into polyester thread. This will be then be used to create the kits.
The launch
We will stoke the flames of football rivalry. Before a home game, Chelsea mascot. Stamford the Lion will play football by himself.
He will the kick the ball in to the net, at which point the ball will stop on the line.
He will proceed to celebrate frantically.
The Var will read NO GOAL.
He will take of the mask to reveal he is in fact Luis Garcia, scorer of the infamous ghost goal.
Fans then go craazyyy
He will then take to the mic and explain the Lit Kits concept and encourage fans to throw their bottles on to the pitch
The Var will then read THROW BOTTLES
We will stoke the flames of football rivalry. Before a home game, Chelsea mascot. Stamford the Lion will play football by himself.
He will the kick the ball in to the net, at which point the ball will stop on the line.
He will proceed to celebrate frantically.
The Var will read NO GOAL.
He will take of the mask to reveal he is in fact Luis Garcia, scorer of the infamous ghost goal.
Fans then go craazyyy
He will then take to the mic and explain the Lit Kits concept and encourage fans to throw their bottles on to the pitch
The Var will then read THROW BOTTLES
Fan utilising one of the may bins around the grounds
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Mason Mount donating kits to his old team
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Player support for the campaign at Coham training ground.
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Chelsea fans post Lit Kits, picking up litter.