1. Limited ReLeash
INSIGHT: Shelter dogs are seen as undesirable, scruffy and not worthy of being shown off.
IDEA: StockX is a platform that thrives on inflated hype. We want to position shelter dogs as the rarest dogs on earth.
EXECUTION: Introducing Limited Releash. A collaboration with Battersea Dogs home that will serve as a platform to browse adopt and foster these one of one pups. The site will also house a selection of dog streetwear accessories to go with your new best friend.
IDEA: StockX is a platform that thrives on inflated hype. We want to position shelter dogs as the rarest dogs on earth.
EXECUTION: Introducing Limited Releash. A collaboration with Battersea Dogs home that will serve as a platform to browse adopt and foster these one of one pups. The site will also house a selection of dog streetwear accessories to go with your new best friend.
The Limited Releash StockX tag
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The StockX home page for Limited Releash.
The item page for the Shelter Dog.
We send the dogs to popular Youtube sneakerheads.
The press coverage of the collabortion.
Popular sneaker Brendan Dunne commentator gives his take on Limited Releash.
